Dar Ahlam. The house of dreams. And it will certainly fulfill some. More than that, it will consistently beguile you. As Hicham, the manager likes to put it, this is not about some functional luxury. After all, you don't have square meters of Carrara marble of bathtub. Neither the latest plasma Full HD television. Actually, there's no TV at all. You do get underfloor heating and French- chef desserts, but if you're looking for value for money, at about 1100 euros per night for a suite, there's room for improvement. But you'd be missing the point. Wonder. Experience. The French owner has a background of creating fantasy events, so he didn't just want to build another La Mamounia. What if someone knew your favorite colour was purple and you'd arrive in your room to find everything is purple ? What if you didn't know where or what ( no, not when) your next meal is going to be ? Perhaps it will be a candlelit table in a tiny room in the labyrinth that you didn’t know existed. Or a set up dining area showing up out of nowhere, complete with your butler, up in the High Atlas, by the riverbed. This 14 room hideaway sits at the foot of the High Atlas mountains, nested within the 4500- acre palm grove of Skoura. Part of the wonder of staying here is learning the way back to your room. With a staff of 100, you can get an idea of how personal the attention and service is going to be. We could tell you the names of a few celebrities that have tasted this heaven of peace, away from the glitz of Marrakech, but we would be breaking a spell. In the image- based world we live in, where information is instant, this is a world of secrets. A house of dreams. It would make little sense staying here less than two nigths, arriving late evening and departing early after breakfast the next day. Magic needs time to operate.