since 2009


Tafraoute – Where Morocco is as it used to be. 

Tafraoute retains the aura of tradition and authenticity in a Morocco somewhat ‘adapted’ to tourists and their expectations. A Mecca for the hippies in the 70’s,  the construction of its main hotel, Hotel des Amandiers, was inaugurated by no less than King Mohamed 5 in 1959, which says a lot about the ambitions of a tiny village to become a booming tourist destination. Needless to say, that boom never happened, not in the 1970’s and neither in more recent times when culture shock and locally sourced everything are banners highly flown. Yet, why not keep things as they are ? Besides being home to the most inconspicuous rock formations and great trek hikes, this is Morocco as it used to be.